The Charm of Nich Rice Varieties
Last updated: 23 Feb 2025
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Most foreign consumers rely on word-of-mouth, particularly Chinese tourists visiting Thailand with the specific aim of tasting Nich rice and purchasing it to take home. Moreover, the Nich rice varieties featured at Thailand Rice Fest 2024 possess their own unique allure. Examples include Chumphae Ruby Rice, Hom Khaiya Rice, Bey Yod Muang, Sang Yot Rice, and Hom Kha Jeak Ricemany of which have also been certified under the GI (Geographical Indication) standard. All the rice is packaged in small sachets specifically designed for sampling and convenient carrying, eliminating the burden of transporting heavy quantities, stated Mr. Anon Nontrai, Deputy Director-General of the Department of Rice.
The Role of SAS Group in Sustainable Agriculture
SAS Group has contributed to sustainable agriculture by introducing Soil Digesta microbial innovation designed to enrich soil fertility, thereby benefiting rice cultivation and farmers alike.
Good Thai rice means prosperous Thai farmers, and SAS Group is delighted.
Further Information on Sustainable Agriculture and Environmental Stewardship
Rain Organization: Supported by the U.S. Department of Agriculture, this organization seeks agricultural innovations for farmers throughout Thailand.
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Acknowledgments
Information and images were kindly provided by Bangkokbiznews.
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